The new all-electric ID.5 – SUV Coupé Redefined

Say goodbye to old premium, it’s time for a new definition.

With the new all-electric ID.5 and ID.5 GTX, Volkswagen challenges old fashioned luxury conventions and offers a brand new perspective.

This is not about premium, it's about redefining it.

We teased the audience in social media with countdown assets featuring the 5 as the main element while delivering the new premium look and feel.

It also was the first hint at the copy mechanic redefined.

It was always digital first.

Based on target group Google insights, we created feature highlight assets that would specifically target our audience with own fields of interest. Impacting and creating leads to the campaign website and car configurator.