Pablo Iriarte Urdiain

Who is Pablo Iriarte Urdiain?

P. is an award-winning creative and storyteller at heart.
You’ll find him immersed in live music, behind a camera doing street photography, or trying to finish one of his many books projects.

Hey there! I figured you might be tired of reading about me in third person and scrolling through all the campaigns and personal projects. So, here is my face. It is a relatively old picture, I think I am a bit bolder and happier now.

Oh, and about the sunglasses, since I get asked a lot, there is nothing wrong with my eyes, I promise.
They just make me look like a cool kid living in Berlin.

Below, past the experience section, you will find an explanation for the first words you saw in the landing page. They were my dad’s, and even though it might feel like an emotional or heavy read for an “About Me” section, they capture perfectly why they feel like “Home” to me.

Experience.

	Senior Creative Copywriter - MediaMonks Berlin Since April 2022 BMW Creative World HUB
	Creative Copywriter - DDB Berlin From May 2019 to March 2022 Volkswagen International Account
	Creative Copywriter - DDB Barcelona From January 2019 to April 2019 ALDI Brand Account.
	Assistant Professor - Brother Escuela de Creativos From October 2018 to October 2019 Barcelona, Spain.
	Creative Copywriter - Adam & Eve London October 2018 International Pitch for Volkswagen Europe Account.
	Junior Creative Copywriter - DDB Barcelona From November 2017 to December 2018 Volkswagen Brand Account.
	Trainee Creative Copywriter - DDB Barcelona From January 2017 to July 2017 AUDI Brand Account.

"Success only chooses those who never surrender."

It was my father’s motto.

He lived all his life by it.
He worked tirelessly, changing people’s lives,
always bringing a smile home.
The most successful person I’ll ever know.

He never surrendered.

My mother didn’t rest either.
She successfully raised my brother and me,
while working a graduate job.
There is nobody wiser and kinder on this planet.

Still works every day.

My little brother couldn’t be the exception.
He played basketball at the highest level,
while studying for a medical degree.
He has successfully put up with my shit all these years.

Still works every day.

I adopted my father’s motto too.
Made tons of mistakes and found creativity.
Successfully listening to good music,
I’m surviving cancer and still work every day.

So, I don’t know if success will ever choose me. But one thing is for sure:

I’ll never surrender.