Only if you Explore Your Edge will you discover what the joy and freedom of driving truly feel like.
We created a social-first campaign that features the two new 4 Series models: the G22 M440 Coupé and the G23 430i Cabriolet, each highlighted in their own unique way.
Two cars, two conceptual worlds, two visual styles:
the Joy World and the Freedom World.
We filmed each car model with visual style treatment aligned with their conceptual worlds.
The G22 Coupé emphasizes driving performance with low angles, cast interaction, and a dynamic editing approach.
The G23 Cabriolet features wide frames, fluid camera movements, and slice-of-life moments, all within a calm editing approach.
From capturing artwork main motives stills, to candid cast portraits and Instagram-ready reels featuring product highlights, we created a content factory in just three days of shooting.
Agency.
Executive Creative Director:
Christof Deutscher.
Creative Lead: Pablo Iriarte.
Art Direction: Marcela Jardini, Amaia Sarriguren.
Account Director: Łukasz Walerowski.
Agency Producer: Alexandra Kaesler.
Production: 27KM
Director DP: Jonas Abestein
Post Producer: Sam Cody
BMW.
International Content Campaigns, Artwork, Films: Jacqueline Wagner.
International Content Campaigns, Artwork:
Eva Knoke.
Head of Content Creation Artwork & Film:
Max Bauer.
Head of Content- Digital and Editorial Marketing: Fabio O.