Buying a car is usually something you take your time to think through.
Unless, of course, there are only 50 Golf R Unlimited Editions, and the only way to get one is by being the fastest online. In that case, if you think about it for too long, they’re gone.
Turning FOMO Into 50 Sold-Out Golfs.
When buying sports cars was not exactly in style, and sales were plummeting, we created a campaign that went against the grain. Our goal was not just to challenge the trend but to sell 50 of the most expensive VW Golfs ever made, priced at 60k euros, all with almost no media budget.How did we do it? We tapped into FOMO before FOMO was even a thing.
The campaign was a massive success, and to top it off, we took home an EFFIE Award for it.
Not bad for defying the odds, right?
Agency: DDB Barcelona.
Creative Director: Tuning
Copywriter: Pablo Guirado, Pablo Iriarte
Art Direction: Olaf Cuadras, Javier Nicolás