Obsolete technology innovates radio advertisement.
The Berlin Video Game Museum’s mission is to share video game history. We had to find a way to provoke public interest in the incredible evolution of the video game industry: History Worth Playing.
We created a new 2KB ZX Spectrum game that appealed to nostalgia through the way we distributed it. We used obsolete, pre-internet methods including radio ads broadcasting game data, posters and prints ads featuring game code, a physical cassette sent to influencers and even a museum installation.
Team.
Creative Director: Alex Ademà, Guille Ramírez
Copywriter: Pablo Guirado, Pablo Iriarte
Art Direction: Olaf Cuadras
Awards.
- Cannes 2017- Silver Radio (Entertainment & Leisure).
- Cannes 2017- Bronze Radio (Use of Audio Technology).
- Art Directors Club of Europe 2018 - Nominated - Film & Radio.
- El Ojo 2017- Gold Media (use of audio).
- El Ojo 2017 - Bronze Radio.
- FIAP 2017- Silver Radio Innovation.
- El Sol 2017- Gold Media.
- El Sol 2017- Shortlist Radio.
- El Sol 2017- Shortlist Integrated.
- El Sol 2017- Shortlist Print.
- El Sol 2017- Shortlist Outdoor.
- El Sol 2017- Shortlist Digital.
- CdC 2018 - Anuario Experiencia Usuario.
- CdC 2018 - Anuario Ejecución Digital.
- LAUS 2018- Plata Instalaciones Interactivas.
12ª most awarded 2017's campaign in Spain.
Awards.
- Cannes 2017- Silver Radio (Entertainment & Leisure).
- Cannes 2017- Bronze Radio (Use of Audio Technology).
- Art Directors Club of Europe 2018 - Nominated - Film & Radio.
- El Ojo 2017- Gold Media (use of audio).
- El Ojo 2017 - Bronze Radio.
- FIAP 2017- Silver Radio Innovation.
- El Sol 2017- Gold Media.
- El Sol 2017- Shortlist Radio.
- El Sol 2017- Shortlist Integrated.
- El Sol 2017- Shortlist Print.
- El Sol 2017- Shortlist Outdoor.
- El Sol 2017- Shortlist Digital.
- CdC 2018 - Anuario Experiencia Usuario.
- CdC 2018 - Anuario Ejecución Digital.
- LAUS 2018- Plata Instalaciones Interactivas.
12ª most awarded 2017's campaign in Spain.
