Briefing: El Festival del Sol wants to express publicly their compromise with women equality in the advertisement industry. Their objective is to sensitize the entire industry of this inequality and work in the presence and visibility of the creative talent of women in advertising.
Solution: We hid a manifest in a Case Study of a fake product so we can bring awareness to the fact that real solutions only start with little actions.
Title: Plugin Prowoman – Manifest.
Client: Festival Iberoamericano de la Comunicación Publicitaria El Sol.
Year: 2016
Art Direction: Anna Clemente, Adrià Cuernolobo
Project for Brother Barcelona Escuela de Creativos.
Awards: Shortlist in Festival Iberoamericano de Comunicación Publicitaria El Sol.
